Last Updated: August 25, 2026
At XTU ("XTU," "we," "us," or "our"), we respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains how XTU collects, uses, shares, stores, and protects personal information when you visit xtucam.com, purchase our products, contact us, create an account, or otherwise interact with our website, products, and services.
By using our website or services, you acknowledge that you have read and understood this Privacy Policy.
About This Privacy Policy
This Privacy Policy applies to information collected through the XTU website, including our online store, customer support channels, account services, marketing communications, and other services that link to this Privacy Policy.
XTU offers products including action cameras, trail cameras, doorbell cameras, and related accessories and imaging products.
Different products and services may collect different types of information depending on how you use them.
Personal Information We Collect
The types of personal information we collect depend on how you interact with XTU.
Information You Provide
You may provide personal information when you:
Create or manage an XTU account
Place an order
Contact customer support
Subscribe to marketing communications
Submit a product review
Participate in a survey, promotion, or giveaway
Contact us through email, online chat, or other communication channels
This information may include:
Name
Email address
Phone number
Billing information
Shipping address
Contact information
Account information
Order information
Customer service communications
Information you voluntarily provide to us
Purchase and Transaction Information
When you purchase products from XTU, we may collect information necessary to process and fulfill your order.
This may include:
Order details
Billing information
Shipping information
Contact information
Payment-related information
Transaction status
Refund or return information
Payment information may be processed by third-party payment providers.
XTU does not need to directly store complete payment card information when payment processing is handled by an authorized payment provider.
For more information about available payment options, please see our Payment Methods page.
Information Collected Automatically
When you visit our website, certain information may be collected automatically.
Depending on your device, browser, and settings, this may include:
IP address
Browser type
Operating system
Device type
Device identifiers
Approximate location
Website usage information
Pages viewed
Referring websites
Diagnostic information
Interaction and browsing data
We may use this information to understand how visitors use our website, improve website performance, maintain security, and provide a better shopping experience.
How We Use Personal Information
XTU may use personal information for the following purposes:
Providing Products and Services
We use information to:
Process and fulfill orders
Provide customer support
Manage accounts
Process returns and refunds
Provide product-related services
Respond to customer inquiries
Improving Our Website and Products
We may analyze information to:
Improve website functionality
Understand customer preferences
Improve our products and services
Conduct research and analysis
Diagnose technical problems
Improve user experience
Communications
With appropriate consent where required, we may use your information to send:
Order confirmations
Shipping updates
Customer service communications
Product information
Promotional emails
News and updates
You may opt out of marketing communications at any time.
Security and Fraud Prevention
We may process information to:
Detect fraudulent activity
Protect accounts
Prevent unauthorized transactions
Investigate suspicious activity
Protect our website and customers
Enforce our terms and policies
Cookies and Similar Technologies
XTU uses cookies and similar technologies to operate and improve our website.
Cookies may be used to:
Keep the website functioning properly
Remember user preferences
Maintain shopping cart functionality
Improve website performance
Understand website usage
Measure advertising performance
Support website security
Provide more relevant content and advertising
For more information, please see our Cookies Policy.
How We Share Personal Information
XTU may share personal information with service providers and business partners when necessary to operate our website, provide products and services, or perform business functions.
These parties may include providers of:
Payment processing
Shipping and fulfillment
Website hosting
Customer support
Analytics
Marketing and advertising
Fraud prevention
Website security
Technology services
We aim to limit the information shared to what is reasonably necessary for the relevant service or business purpose.
Where required by applicable law, we will obtain appropriate consent before sharing personal information for certain marketing purposes.
International Data Transfers
XTU may operate and work with service providers in countries outside your country of residence.
As a result, personal information may be transferred to, stored in, or processed in other countries.
Where applicable law requires safeguards for international data transfers, we will take appropriate measures to protect personal information.
Legal Disclosure
XTU may disclose personal information when reasonably necessary to:
Comply with applicable laws or legal processes
Respond to lawful requests from government authorities
Protect our rights and property
Investigate fraud or security issues
Enforce our Terms of Service
Protect the safety of our customers, users, or business
Support a merger, acquisition, reorganization, or sale of business assets
Data Security
XTU uses reasonable technical, administrative, and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, loss, or misuse.
However, no method of transmitting or storing information online can be guaranteed to be completely secure.
Data Retention
We retain personal information only for as long as reasonably necessary to:
Provide our products and services
Complete transactions
Provide customer support
Meet legal and accounting requirements
Resolve disputes
Prevent fraud
Enforce agreements
Protect our legitimate business interests
Retention periods may vary depending on the type of information and applicable legal requirements.
Your Privacy Rights
Depending on where you live and applicable law, you may have rights regarding your personal information.
These may include the right to:
Access your personal information
Correct inaccurate information
Request deletion of personal information
Restrict certain processing
Object to certain processing
Withdraw consent where processing is based on consent
Request a copy of certain personal information
Opt out of certain marketing communications
Lodge a complaint with an applicable data protection authority
To exercise applicable privacy rights, please contact us using the information provided below.
We may need to verify your identity before processing certain requests.
Marketing Communications
Where required by applicable law, XTU will obtain your consent before sending promotional communications.
You can unsubscribe from marketing emails by:
Clicking the unsubscribe link in the email
Contacting XTU customer support
Please note that even if you opt out of marketing communications, we may still send essential transactional messages, such as order confirmations, shipping updates, or customer service communications.
Third-Party Websites and Services
Our website may contain links to third-party websites, applications, services, or social media platforms.
XTU is not responsible for the privacy practices of third-party websites or services that we do not control.
We recommend reviewing the privacy policy of any third-party service before providing personal information.
Children's Privacy
XTU's website and services are not intended to knowingly collect personal information from children where prohibited by applicable law.
If you believe that a child has provided personal information to XTU without appropriate authorization, please contact us so that we can review and take appropriate action.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in:
Our products and services
Website functionality
Data processing practices
Technology
Applicable laws and regulations
When we update this Privacy Policy, we will revise the Last Updated date at the top of the page.
We encourage you to review this page periodically.
Contact XTU About Privacy
If you have questions about this Privacy Policy or would like to exercise an applicable privacy right, please contact us:
Email: support@xtucam.com
Business Hours: Monday–Friday, 9:30 AM–6:30 PM (BJT)